On The Verge is a fictional camping supply company focusing on community, nature, and accessibility. The idea for this project came from the prompt to simply create something that reflects and demonstrates one of my personal values, and I chose community as the value to showcase.

In my personal life, one of the best community building and memory making experiences I was able to partake in was going camping with my friends in the middle of Washington for four days. We connected with nature, each other, and ourselves.

However, after the trip, my friends and I realized camping, while fun, isn’t an easily accessible activity. Camping gear and supplies are expensive, and most people don’t have the storage space to keep lots of camping supplies. Many camping companies also place heavy emphasis on competitive or sports / athletic camping, which can make the activity seem intimidating rather than fun. To solve these problems, I figured a new company would need to be made that would focus on renting out camping gear and supplies, teach, guide, and welcome new campers to experience the fun of camping, and provide rentable vehicles to campers who would prefer to not sleep in a tent. Thus, On The Verge was born.